Bloomberg: Michelle Liu on Tencent’s Global Gaming Strategy

In an exclusive interview with Bloomberg, Michelle Liu, CEO of Tencent Games Global, shares the philosophy behind the company’s record-breaking year—a strategic shift toward deep operational partnerships with game studios around the world.

“I basically don’t care who makes the decisions,” Liu said. “Whatever makes the most sense for our project to be successful, that’s how we do it.” This pragmatic, results-oriented mindset has defined Tencent’s approach: not just financial support, but also an integrated partner that shares expertise in global operations, development and publishing.

Under Liu’s leadership, Tencent has transcended its role as a financial backer to become a growth force—helping studios like Techland and Funcom, launching hit products like Dying Light : The beast And Dune: Awakening. This approach has driven Tencent’s international gaming revenue up 43% in the last quarter, contributing to a global portfolio that generated $10 billion over the past year.

Liu describes the relationship with the studio as a “hard-fought marriage,” built on transparency, mutual respect, and a shared focus on creating high-quality, evergreen games. Whether driving strategic focus, building a support team, or perfecting pricing, Tencent’s role is to empower creativity with operational excellence.

For the full story, read Bloomberg’s original article: [Tencent Goes Hands-On to Reshape $10 Billion Global Games Empire]